As your strategic systems advisor, Wayfinder Strategies connects your brand and beliefs to your purpose and passions. ​
​Wayfinder Strategies acts as your strategic compass, fusing your brand and core beliefs with your mission and objectives. We adeptly direct resources to develop solution-focused initiatives that take charitable giving to the next level. Our comprehensive approach integrates business consulting, cohesive charitable giving, effective project management, and brand-aligned event planning, all designed to resonate with brand purpose and stimulating employee involvement.
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The task of leading high-visibility projects or philanthropic initiatives can be daunting. Yet, with Wayfinder Strategies, this process is simplified. We convert ad-hoc efforts into well-structured, ongoing programs, catalyzing not only success but also sustained employee engagement.​
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Let us help you find the way!
About Wendy
During her decades working alongside top international executives and management teams in Hospitality, Pharmaceuticals, Real Estate, Events, Interior Design and consumer brands, Wendy Badia, Founder of Wayfinder Strategies, saw firsthand that most companies donate to charities, but very few donate with purpose. Without purpose, donations lose impact.
As Wendy consistently reshaped her corporate roles to include business giving and felt the clear need for a strategic giving partner, Wayfinder Strategies was born.
Our Approach
Discovery
Finding Your Brand's Purpose​
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Beginning with your brand's ambitions, aspirations, unique character, and financial priorities, we collaborate to craft a distinctive Giving Strategy that truly reflects your company's ethos. In this phase, Wayfinder Strategies delves into establishing program objectives, charitable elements, and brand-aligned projects or events that harmonize seamlessly with your organization's identity.
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Implementation
Igniting Your Brand's Passion​
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This engagement entails a year-long dedication, guaranteeing that your charitable giving makes a real difference. Once your company's specific Giving Strategy is defined, Wayfinder Strategies steps in to operationalize this unique approach. Leveraging years of corporate wisdom, Wendy and her team will engineer and execute a systematic plan, ensuring your Giving Strategy is not only smooth and efficient but also triumphantly effective.
Activation
Creating Impact - Together​
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Now comes the exciting phase: galvanizing your team! Once the frameworks and systems are established, Wayfinder Strategies steps in to create bespoke engagement blueprints that ignite both your internal and client-centric initiatives. With Wayfinder Strategies at your side, you'll be driving forward with a clear, purposeful vision!
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Small Business Consulting
Developing your Business Sense​
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Wayfinder Strategies provides tailored support to entrepreneurs and small business owners to help them navigate challenges and achieve growth. We assess current business operations, identify areas for improvement, and offer strategic guidance on various aspects such as marketing, sales, finance and operations. Services may include developing business plans, optimizing processes, enhancing customer engagement, and improving financial management.
By leveraging industry insights and best practices, consultants empower small businesses to make informed decisions, streamline operations, and ultimately drive profitability. The goal is to equip individuals with the tools and knowledge they need to succeed in a competitive landscape.
Who We Are
Wayfinder Strategies connects the dots between the “why” and the “how” of your business’ charitable impact objectives. We create a path of understanding, both externally and internally, about your brand’s unique giving strategy. Because above all else strategy is at the core of what we do.
Wayfinder Strategies also works with your brand to incorporate an internal focus around employee giving and involvement. The Result? Brand Strength, Empowered Employees and a Passionate Business.